Meet Our Team: Amy Horton

Creative Director and Typographist

Amy started her career in the Chicago Advertising Industry at Cramer-Krasselt, the second-largest independent agency in the US, where she worked on brands such as Porsche, Heinz, and KeyBank. From there, she transitioned to Beam Suntory where she created iconic advertising and marketing identities, as well as, developed CPG innovations for US and global markets, working on the following brands: Jim Beam, Legent, Maker’s Mark, Booker’s, Baker’s, Basil Hayden’s, Knob Creek, Canadian Club, Sauza Tequila, Hornitos, El Tesoro, Tres Generaciones, Courvoisier, Effen Vodka, Pinnacle Vodka, Roku Gin, Cruzan Rum, DeKuyper, Midori, and Sourz.

Amy joinied the Think Factory Marketing team in January 2019. Coming from the spirits industry, her transition into Think Factory’s fast-paced, competitive markets and emerging brands felt natural. She has been breaking boundaries in creating successful innovations for lifestyle, travel, hemp, cannabis, beauty, athletic, medical, and pet markets. Her mission for Think Factory Marketing is to design iconic brands with captivating visual narratives that not only connect with consumers, but inspire them, while breaking down social barriers.

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