Communications and Public Relations
Think Factory’s marketing communications consultants plan and develop communications through hard and digital material, such as brochures, product guides, newsletters, key articles, stories, testimonials, blogs, and magazines. We provide writing, design, and production services; and offer advice regarding the kinds of communications materials you will need to support activities you undertake, such as new product launches.
Created using your branding and voice, marketing communications are the perfect option to educate and empower customers and inspire prospects. Tell your stories with impact and build your brand and grow your business with tailored publications from Think Factory.
And last, but not least, go digital!
We are expert storytellers; skilled in persuasion and convincing an audience inside and outside your sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments. We will help you create narratives to advance your agendas; and protect, enhance or build reputations through the media, social media, or self-produced communications. We will work with you to analyze your organization, find the positive messages, and translate those messages into positive stories. When the news is negative, we will formulate the best response and mitigate the damage.
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” – Public Relations Society of America PRSA
We often get asked, “How is public relations different than advertising?” Simple. It’s unpaid vs. paid; earned vs. purchased, credible vs. skeptical. As the saying goes, “Advertising is what you pay for, publicity is what you pray for.”
Public Relations convinces reporters or editors to write a positive story about you, your company, your brand or your issue. It is editorial rather than paid advertising; so your story has more credibility because it was independently verified by a trusted third party.
“A public relations specialist is an image shaper. Their job is to generate positive publicity for their client and enhance their reputation … They keep the public informed about the activity of government agencies, explain policy, and manage political campaigns. Public relations people working for a company may handle consumer relations, or the relationship between parts of the company such as the managers and employees, or different branch offices.” – Princeton Review
We provide the following services:
- Write Press Releases
- Distribute Press Releases
- Speech Writing
- Write Articles for Journalistic Publication
- Create and execute Special Events, Public Outreach
- Media Relations
- Market Research on Messaging
- Expansion of Business Contacts
- Writing and Blogging for the Web
- Crisis Strategies
- Social Media Promotions and Responses
Because public relations deal with crises, image enhancement and creation of long-term relationships, we will tell you what you NEED to hear, not what you WANT to hear. Good public relations results in getting quoted in reputable publications, national speaking invitations, calls from new and existing clients, and solid credibility.